Social media Management
(FOR small to Medium-sized businessES)
You are unique. So why should your social media solution be any different?
So, you want to use social media to place your business in front of your ideal audience and increase sales. But, you don't have the time to do it yourself, you don't know how to do it yourself, or honestly, you just couldn't be bothered, although you know it is essential and needs to happen!
you are in good hands
Meet Julie Cumming, a social media strategist, and the owner.
You are unique, and so is your business, and that is why I don't offer a one-shoe-fits-all approach with my services. Whether it's a complete suite social media management service that you need or specific items as and when required, I can help. Sure, the social media management industry is over-saturated, and every consultant and agency claim that they are the secret to your company's success. But as with everything, each consultant and agency have their strong points.
My superpower? I have worked in communications and marketing for more than 14 years, crafting purposeful messaging and content for diverse audiences across multiple industries and communication platforms. I've taken this extensive experience (coupled with my studies in social media management, law, and business administration) and translated it into services to help business owners increase their visibility online. I treat every client like my only client and am fully committed to building a long-lasting relationship with them all.
“helping business owners increase their visibility online”
I want to join you on your journey and see you achieve your social media marketing goals. My service is personalised and adaptive, and because of this approach, I limit the number of businesses that I work with.
Social & Digital Marketing Strategy
Think of this strategy as a summary of everything that you hope to achieve in your social media profiles (linked to your business objectives, of course).
You can choose to implement the strategy yourself, or I can implement it for you as part of a monthly social media management service.
Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and keep your ideal client. It's also a valuable way of creating an online, engaged community.
I'll work with you to research and create purposeful messaging and on-brand imagery as part of your social strategy. Consistent brand messaging incorporated into your content marketing is a powerful way to showcase what your company is about (tone of voice, brand colours, imagery, and messaging). And then, as part of my social media management service, I’ll post these to your social accounts.
Having a blog on your website to speak to your primary audience can help to attract them to your website organically (search engine optimised content dramatically improves your chances of being found).
In the simplest terms, strong search engine optimisation (SEO) improves your internet visibility. This means that the more people who visit your website, the higher your online traffic will be, and the more likely you will sell your product or service to a larger audience.
I can work with you to edit your existing blog content or write new, SEO-optimised content for your webpage.
All packages are customisable, or I can create a unique package for you.
• Social media strategy
• Text copy creation
• Branded design
• 5 Feed posts per week
• 2 Story posts per week
• 1 SEO optimised blog
• Monthly analytics report
• 2-hr monthly meeting
What Clients Say
Julie from Orange Toast Social Media has been administering the social accounts for Feathers Pet Hotel on Facebook and Instagram for almost two years now.
She also helped us to revamp our website and provided much-needed training along the way. She helped us create a social media strategy to align with our business goals and generates, edits, publishes and shares engaging content daily. In addition, she regularly suggests and implements new features to develop brand awareness, like promotions and competitions.
We are in the animal hospitality sector, severely impacted by the Covid-19 restrictions but have been able to keep our socials going and our community engaged, even when no one can go away on holiday!
Julie provides a hands-on, personal experience which I love. She is an excellent communicator and knows her stuff. But most importantly to me is that she really wants to help my business succeed. - Fransie de Jager / Feathers Pet Hotel Owner